Both Information Value (IV) and SHAP values help in understanding the importance of features in a model, but they have different applications and interpretations.
| Feature | Information Value (IV) | SHAP Values (SHapley Additive Explanations) | 
|---|---|---|
| Purpose | Measures the predictive power of a feature in a classification model. | Explains how each feature contributes to an individual model prediction. | 
| Type of Importance | Global: Ranks features based on their overall impact on predictions. | Local + Global: Provides importance per prediction and overall feature ranking. | 
| Interpretation | Higher IV means a feature separates target classes well. | Positive/negative SHAP values show how much a feature pushes the prediction up or down. | 
| Works With | Logistic Regression, Credit Scoring Models. | Any ML model (Tree-based models, Deep Learning, etc.). | 
| Mathematical Basis | Weight of Evidence (WOE): Measures how well a feature separates the target classes. | Game Theory (Shapley Values): Measures each feature’s contribution to the prediction. | 
| Use Case | Feature selection for classification problems (e.g., credit risk models). | Model explainability for black-box models (e.g., random forests, XGBoost, neural networks). | 
1️⃣ What is Information Value (IV)?
Information Value (IV) is used to measure how predictive a feature is in separating two classes (e.g., fraud vs. non-fraud, churn vs. non-churn). It is derived from Weight of Evidence (WOE).
Formula for IV
Where:
- WOE (Weight of Evidence) =
- Good and Bad refer to class distributions (e.g., non-churn vs. churn)
How to Interpret IV
| IV Value | Predictive Power | 
|---|---|
| < 0.02 | Not useful | 
| 0.02 - 0.1 | Weak predictor | 
| 0.1 - 0.3 | Medium predictor | 
| 0.3 - 0.5 | Strong predictor | 
| > 0.5 | Very strong predictor | 
Example of IV Calculation
Consider a credit risk model where we analyze the feature "Credit Score" for predicting default (Yes/No).
| Credit Score Bin | % Good (No Default) | % Bad (Default) | WOE | IV Contribution | 
|---|---|---|---|---|
| 300-500 | 10% | 50% | -1.61 | 0.64 | 
| 500-700 | 40% | 40% | 0.00 | 0.00 | 
| 700-850 | 50% | 10% | 1.61 | 0.64 | 
Total IV = 1.28, meaning "Credit Score" is a very strong predictor.
2️⃣ What is SHAP (Shapley Values)?
SHAP values explain how much each feature contributes to the model’s prediction for a given instance.
Key Idea
- The SHAP value of a feature tells how much it increases or decreases the model’s prediction compared to the average.
- It is based on game theory, treating each feature as a "player" contributing to the outcome.
How to Interpret SHAP
- Positive SHAP: Increases the predicted value.
- Negative SHAP: Decreases the predicted value.
- Magnitude: The larger the SHAP value, the more significant the feature’s contribution.
Example: Comparing IV vs. SHAP in a Credit Model
Imagine we are predicting loan default (Yes/No) using Age, Credit Score, and Income.
1️⃣ Information Value (IV)
| Feature | IV Value | Importance | 
|---|---|---|
| Credit Score | 0.75 | Very strong | 
| Income | 0.40 | Strong | 
| Age | 0.20 | Medium | 
Interpretation:
- Credit Scoreis the most important predictor at a global level.
- IV does not show how these features affect individual predictions.
2️⃣ SHAP Values for a Specific Prediction
Example: Predicting Default Probability for a Person
- Person A: Age = 45, Credit Score = 600, Income = $50,000
- Model Output: Predicted Probability of Default = 0.65 (65%)
| Feature | SHAP Value | Contribution to Prediction | 
|---|---|---|
| Credit Score | +0.20 | Increases default risk | 
| Income | -0.15 | Decreases default risk | 
| Age | +0.10 | Increases default risk | 
Interpretation:
- Credit Score (600) increased default risk by 20%.
- Income decreased risk by 15%.
- Age increased risk by 10%.
- The final probability is 0.65based on these contributions.
🔹 SHAP gives local explainability for this specific person’s prediction, while IV only provides global feature importance.
🚀 Key Takeaways
| Feature | Information Value (IV) | SHAP Values | 
|---|---|---|
| Measures | Overall feature importance | Individual prediction contribution | 
| Scope | Global (across dataset) | Local + Global | 
| Mathematics | Weight of Evidence (WOE) | Shapley Values (Game Theory) | 
| Use Cases | Feature selection, credit scoring | Explaining model decisions, fairness auditing | 
| Models Supported | Logistic Regression, Scorecards | Any ML model (XGBoost, Deep Learning, etc.) | 
🎯 When to Use Which?
✅ Use IV when:
- You are selecting features for a classification model.
- You need to evaluate predictive power globally.
✅ Use SHAP when:
- You need model interpretability (why a model made a specific decision).
- You are working with complex models like XGBoost, Random Forests, Deep Learning.
- You need both local and global importance explanations.
 
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